Last month, we discussed some ways to start building a successful marketing plan including setting your goals, creating a content repository, and what kinds of items to put into a marketing plan. This month, let’s talk about how to reach each of the content goals and create more followers through your social channels.
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We’re back with another two part series around building successful marketing plans for your car wash. Marketing has been a really hot topic in the car wash industry lately and creating a marketing plan helps you build the habit of getting content ready to be able to share with your followers. Even if you don’t currently have social media or email marketing, starting this habit can help you start your social media or email marketing campaign on a great foot. Keep in mind, what works for you, won’t work for the car wash down the street.
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Social media is more than posting about your breakfast, kids and politics — it's a real opportunity to take your business to the next level. And while some folks have steered clear from social media out of fear of unwanted negative comments or the time commitment it takes to figure out a content strategy that works, you've got back up! Let's take a look at why you should be using Facebook to promote your wash and the different resources out there to help you get the heavy lifting done.
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Operators nееd tо аdарt thеіr mаrkеtіng аnd аdvеrtіsіng strаtеgу tо а busіnеss аrеnа іn whісh mоbіlе dеvісе activity іs skуrосkеtіng. Mobile activity is rising more and more each year so it is important marketing tactics meet the needs of those who are on mobile.
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Getting your car wash business up and running can be difficult. When you have spent weeks or months setting up all the tools you need for your business, you simply want to start successfully. One easy way to get moving on the right foot is to promote using car wash fundraisers with your local schools, businesses, or local charities.
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The one thing I hear over and over from operators is that “social media is hard”, or “car wash marketing is too complicated”, or “I don’t know how to do it”. My response to them, every time, is “it doesn’t have to be”.
If you’re reading this and have that same response to the question of “do you have a Facebook page”, then you are only hurting your business by not being active on your page. You are better off not having a social media page, than you are having one and never interacting with your followers.
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First of all, let’s face the fact that Google has a scary amount of power for a move like this to happen. However, for businesses who own and manage a car wash website, Google and their SSL Certificate debacle have certainly caused a stir. While it’s definitely something that will help people feel safer on the web, it does put a bit of a damper on those who now have to spend the extra time and money to upgrade their websites (trust us, we had to do it too).
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Car wash email marketing is something all operators must consider when thinking about any kind of marketing strategy. It is the granddaddy of the internet. Car wash email marketing can provide you ways to communicate to your customers in interactive and positive ways. As one of the most powerful elements in any marketing toolbox, it’s definitely something you should pay attention to as a business owner.
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During the holiday season, giving back is what it’s all about. Right? This holiday season, we want to help you give back to your customers with a few ideas on holiday loyalty bonuses.
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